Harvard Club of Central Florida

Harvard Club Leadership Breakfast

Sponsored by the Harvard Club of Central Florida

 and the Harvard Business School SIG 

**** We expect to sell out this event as seating is very limited. ****

****Early Bird Rates Expire Friday, June 12****

**** Problems registering? Click here. ****

We are excited to present our next Harvard Club Leadership Breakfast event, featuring the amazing Sam Horn. Sam, the Intrigue Expert, is a positioning/messaging/branding expert whose work has been featured in New York Times, Forbes, Fast Company, INC and on NPR and MSNBC. Sam will present:

Got Your Attention?

How to Create INTRIGUE and Connect with Anyone 

Did you know goldfish have longer attention spans than we do?  Nine seconds to our eight.  How then, in an age of impatience and INFObesity, are we supposed to get people interested in our programs, products and priorities?  How are we supposed to motivate busy people to give us their time, mind and dime?  How?  With the original INTRIGUE techniques you'll learn in this interactive session.  Bring a project so you can instantly apply these techniques to your priority. Discover for yourself why participants call Sam "brilliant" for her ability to "wordsmith" your message and give you an instant competitive edge that earns the interest of your decision-makers - whether that's an investor, potential client, corporate partner, meeting planner or audience.

Learning objectives include how to:

1. Motivate busy, distracted decision-makers to put their digital devices down - and focus solely on you
   
   
2. Create a crystal clear elevator pitch that open doors and close deals (from Sam's SXSW session)
   
   
3. Create a catchy phrase-that-pays that people repeat and retweet so your project goes viral
   
   
4. Replace INFObesity with relevant "dog on a tanker" examples that make your ideas come alive
   
   
5. Turn a no into a yes ... in 60 seconds or less
   
   
6. Create a one-of-a-kind "legacy message" and signature story that leverages your EEE - Experience, Expertise, Epiphanies

As Terry Jones, founder of Travelocity and Kayak said, "If you can't get people's attention; you'll never get their business.  Sam's INTRIGUE techniques show how to quickly win respect."

More on Sam....

Sam has served as the Executive Director of the Maui Writers Conference and as the Pitch Coach for Springboard Enterprises (which has helped entrepreneurs receive $6.6 billion in funding.)  Her books "POP!", "Tongue Fu"! and "Got Your Attention?" have been endorsed by Dan Pink, Marshall Goldsmith, Tony Robbins and Seth Godin, and presented to such speaking clients as KPMG, Cisco, NASA, Intel, Boeing, YPO and EO, and Capital One. She is renowned for her ability to help clients create one-of-a-kind TED talks, pitches, books, businesses and brands that scale their influence and impact.

Check out Sam Horn’s TEDx NASA Talk:

https://www.youtube.com/watch?v=Xlg8zdSVjgg

Website: http://samhorn.com

What is a Leadership Breakfast?

The Leadership Breakfast is a one-of-a-kind opportunity for Harvard alums, All-Ivy colleagues, and their guests to meet face-to-face with the most sought after leaders in business and the community. You can count on the speaker’s comments to be candid, insightful and not likely to be heard in public elsewhere. You can share your views with them during the pre-meeting buffet breakfast, question and answer period and post-meeting informal discussion.

Similar Harvard Club-sponsored leadership breakfast meetings exist around the globe.  These events are great for networking, for learning, and for enhancing visibility of the Harvard brand within the community.

Click here to buy tickets!!!  

**** Problems registering? Click here. ****